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Client: Ida
Title: Branding & Positioning

Description
Ida’s waterproof, shockproof and sturdy trackers fit around cows necks and collects data which is analysed and provides insight and actions to the farmer through easy to understand data visualisations on their smartphone/tablet. I generated a name and brand along with positioning that brought the product to life and gave it a personality that users would interact with.

Disciplines
Creative workshop
Brand strategy
Branding
Digital

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